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Rethinking Dry January: Mindful Enjoyment, Connection & Community

As January winds down, there’s lots of talk around Dry January – you know, the annual tradition of giving up alcohol for the first month of the year. There’s no right or wrong way to approach it, and the most sustainable habits come from thoughtful, intentional choices, whether that means taking a break from alcohol, enjoying less, or savoring a special pour now and then (time.com). A recent Time article suggests that strict abstinence for a month may be more about “a performance of virtue” than real, long-term change in our relationship with alcohol.

As the author puts it: “Research consistently shows us that longevity isn’t about extremes – it’s about moderation, consistency, and connection. … What protects their hearts and extends their lives isn’t the wine, but the friends across the dinner table.” (time.com)
That idea resonates with us at Mythology: connection, intention, and quality matter most. For those who enjoy a drink from time to time, that could be a thoughtfully poured spirit shared with friends. For those who don’t drink, it could mean sparkling water, tea, or any beverage that lets you linger, laugh, and connect. The goal isn’t restriction — it’s meaningful moments.

Mindful Enjoyment: Tips from Mythology

Here’s how we approach mindful drinking – or mindful social habits in general:
Enjoy with Purpose
Choose drinks, or beverages, that you truly savor, and take the time to enjoy them slowly.
Focus on People
It’s the connection that counts. Gather with friends or family – drinks optional.
Hydrate
Alternating beverages helps you stay mindful and present in the moment.
Reflect, Don’t Restrict
Rather than strict rules, think in terms of better habits: intentional moments over extremes.
Enjoyment, Not Extremes

Whether you choose a dry month, a “dry-ish” month, or continue to enjoy a craft spirit occasionally, the key is balance, intention, and connection. Mindful habits, shared moments, and thoughtful choices are what create lasting enjoyment – whether your glass is full or empty.

At Mythology, we raise a glass (or a cup of tea, sparkling water, or coffee) to what matters most: memories made, connections strengthened, and quality over quantity. Here’s to a year of intentional enjoyment, one mindful sip, or moment at a time.